Connecting Sustainable Farmers to Emerging Health Care Markets - A Farmer-Focused Presentation

About the webinar

Hospitals and hospital systems represent a sizable potential market for sustainable farmers, and interest in increasing purchases of local, sustainably produced food among hospitals and hospital systems is growing. However, limited hospital resources and the complexity of food purchase contracts and agreements at many hospitals have prevented farmers from accessing this market in any significant way to date. To assess the current and potential health care food markets for North Central region sustainable farmers, IATP compiled and analyzed purchasing data from three participating health system collaborators for all food and beverage purchases, including those that meet sustainability criteria outlined in the Green Guide for Health Care. Using surveys and phone interviews of key hospital personnel and sustainable farmers; and input gathered from an advisory committee, IATP gathered data to provide insights into opportunities for and roadblocks to hospital sourcing of more local, sustainably produced food. Project findings are being published in two region-specific reports—one developed for hospitals and one for farmers/producers. In addition, IATP will publish a Sustainable Farm-to-Hospital Toolkit containing resources designed to help North Central region hospitals maximize purchase of produce, meat and other products from sustainable farmers and producers, especially those in nearby communities, and to help sustainable farmers and producers to sell their products to hospitals.

This 2-year, federally-funded project has been made possible through a research and education grant from the North Central Region Sustainable Agriculture Research and Education (NCR-SARE) program.

Presentation Slides


Anna Claussen

Institute for Agriculture and Trade Policy

As the Director of Rural Strategies at IATP, Anna Claussen focuses on the creation and retention of natural and social wealth within rural communities in order to improve the quality of life for…

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Jennifer Conde

Hudson Hospital

Jennifer Conde is the Cafe Supervisor at Hudson Hospital.

Marie Kulick, MSEL

Allina Health

Marie Kulick, sole proprietor of Earth Wise Communications, has more than 20 years of experience as a professional communicator. In that time, she has honed her skills as a researcher, writer,…

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John Peterson

Ferndale Market

John Peterson returned to my family's turkey farm in 2008 to found Ferndale Market, a direct marketing arm for our own brand of turkey products bearing the name of my grandparents: Fern & Dale…

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Jean Weiler

Hudson Hospital & Clinic

Jean Weiler is a registered dietician and nutrition manager for Hudson Hospital & Clinic.

Posted December 18, 2013